Case studies

Selected work

Each story is told the same way: the context, the problem, what I did, the stack and how it turned out, with the one-line takeaway first. The demo stores below are live: click through them yourself.

Live demos, open to anyone

How I built them

High-profile, high-trust stores

The Obama Foundation and the American Museum of Natural History

Trusted with two of the most visible stores in the portfolio, I worked directly with executive leadership at the Obama Foundation and the American Museum of Natural History, and every change to their stores went through review and a deploy I owned.

  • Magento 2
  • Multi-store on a shared codebase
  • PHP
  • MySQL
  • Varnish
  • and 5 more

Engineering leadership

Leading the team and the release process

I led a team of five developers and owned how code reached 18 live stores: the branching model, pull-request review standards, staging checks and production deploys, with checkout tested on staging before it shipped.

  • Magento 2
  • PHP
  • MySQL
  • Git & pull-request review
  • Selenium / Chromium
  • and 6 more

Magento 2 → Shopify migration

Event Network: Magento 2 → Shopify

I led the company's move of its storefronts for museums, zoos and cultural attractions from Magento 2 to Shopify: the data model, the SEO redirect map, the integrations and the cutover.

  • Magento 2
  • Shopify
  • REST & GraphQL APIs
  • ERP & POS integrations
  • SEO redirect mapping

Logistics & ERP integration

Taco Bell & KFC: a worldwide supply-chain backend

Before Event Network I built the backend Taco Bell and KFC used worldwide to order, ship, track and receive replacement parts for their restaurant kitchens, from the purchase order to the ship at sea to the scanner at the receiving dock.

  • Custom logistics backend
  • ERP integrations
  • Live GPS tracking
  • Barcode & QR scanning
  • Automated weight counting

AI with guardrails

Atlas: AI inside the Magento 2 admin

I built Atlas so a super admin can change a Magento 2 site by describing the change: Claude Code makes it, Codex reviews it, a person approves it, and it goes to staging and then production. It runs on multiple enterprise eCommerce sites and deploys with zero downtime; about 1 in 100 releases uses a short, planned maintenance window.

  • Claude Code
  • Codex (review)
  • Magento 2 admin
  • Git
  • Staging → production pipeline
  • and 2 more

Portfolio consolidation

One platform for the long tail of partner stores

I replaced a long tail of underperforming partner storefronts with one shared storefront platform, and partner sales grew sharply.

  • Magento 2
  • Multi-store / multi-website
  • PHP
  • MySQL
  • ERP & POS integrations

Live eCommerce demos

Third Shot Supply Co.: one store, three stacks, one speed test

The same pickleball gear catalog, live on three stacks you can click through today: classic Magento 2.4.9, a headless Next.js storefront on the same Magento, and Shopify. Then measured head to head, with the numbers published. Demos, so no real orders.

  • Magento Open Source 2.4.9 (Mage-OS)
  • Next.js 16 headless
  • Shopify OS 2.0 theme
  • Magento GraphQL
  • Lighthouse
  • and 10 more

Full-time or contractremote, hybrid or on-site

Need a senior Magento lead? Let’s talk.